I think that one of the main reasons as to why the video is so successfull is because of its individuality and the effort and planning that has been put into it, for example the simple story line of boy and girl and how they fell in love. The story then unravels to reveal how their love became tainted and how both members of the relationship fell appart without the other being their. The song simply says 'we found love in a hopeless place' meaning that the place in which they found love was destened for failure before it even begun.
The video shows a whirl-wind romance between the pair and also contains allot of riskay scenes. For example the famail in the video is shown allot of the time in skimpy/ revealing clothing or seductive underware. These suggesting the sexual relationship between the two would have been a big part in the relationship. Their are also allot of different techniques used within the 4.36 minute long film. Such as when the relationship takes a turn for the worse the use of editing is used greatly within the video. theie are things such as footage of a storm being used , which can connote trouble and danger ahead , not only for the pairs well-being but also for their relationsip. This image is then projected onto a blank wall where the femail in the video is standing. This is simple too do and also shows the viewer what the actors in the video are going through.
Their are also scenes within the short film of the pair having fun and enjoying eachothers company. This in turn shows the viewers that the relationship has had its up times along with its downs. As the video goes on we see that the couples relationship was simply based around how much fun they were having with eachother and spending time together but when it came to things more serious such as living together and communicating the pair struggled to be as successfull in their relationsip.
Halfway through the video their are a number of different pills shown and also an extreme closeup shot of a pupil dilating. From this point on the preogative of the video is changed and becomes allot more scinister, their are scenes shown which could connote rough or harmfull sex and also scenes where their is a lot of alcohol and partying shown . their are then scenes of the pair waisting and squandering money on things such as fruit machines and partys.
The Video uses a range of different shots for example extreme close up's, close up's , long distance shots and a range of different camera angles mean that you are sonstantly interested in the things which are going on within the video at all times.
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